Firehouse Subs
Welcome to grad school!
your first project: an entire campaign.
(Not affiliated with Firehouse Subs)
eat like a firefighter
Because Lives Depend On It
This campaign is completely illustrated in a 50-page document that, quite frankly, would take way too long for me to deconstruct and redesign it onto this very website. Click below to check it out though!
This project took about eight weeks to put together and requires some new photography and videography to get my vision across, so do with that what you will.
proposed budget: $20 mil baby
I received a 100% grade on this project,
and it also happened to be my first campaign in grad school.
(So basically, like, I’m kinda a huge deal if you haven’t heard already.)
the specs
A full campaign from top to bottom
A new marketing campaign idea
Hours and hours and hours of research
Executive Summary
Background Information
Swot Analysis
Target Audience
Campaign Strategy
Media Strategy
Measurement & Evaluation
executive summary.
The “Eat Like A FireFighter” Campaign is built with the target audience in mind. This plan will guide Firehouse Subs through many tools, strategies, and objectives to grow Firehouse Subs’ audience, deepen connections to the brand, and increase involvement in communities overall. This campaign is intended to reach most Millennials and Gen Z– Firehouse Subs’ largest untapped demographic– at multiple frequencies through various channels including billboard ads, social media ads, paid search and display ads, radio ads, and a commercial.
With the plan laid out, Firehouse Subs can be certain they will not only see an increase in brand awareness but also brand loyalty, brand recall, followers, engagement, and hopefully, sales. This campaign is designed with the intent of keeping firefighters at the forefront while still highlighting Firehouse Subs’ main value-add: subs. This campaign will allow Firehouse Subs to build connections with consumers regarding their hometown heroes while also increasing knowledge of Firehouse Subs’ large portions, fresh ingredients, and delicious meals.
Overall, with this campaign, the marketing team can emphasize the new Integrated Creative Strategy Statement which is as follows: Firehouse Subs is dedicated to offering convenient dining experiences by focusing on offering exceptional customer service, using fresh, high-quality ingredients, and supporting first responders with life-saving equipment both locally and nationally.
reminder: i have no affiliation with firehouse subs, but if you do, let’s chat campaigns? I have a good one for y’all.
Anyone craving a sub?